HubSpot CRM for Event Management

Automate, Simplify and Scale Your Events with HubSpot CRM

Event organisers face a unique challenge: juggling sponsors, exhibitors, delegates, and teams often across multiple platforms or spreadsheets. HubSpot gives you one central place to manage your event ecosystem, with automation, insights, and personalisation at scale.

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Poor Reporting and ROI Tracking

Without a clear picture of what’s working and robust reporting tools, it’s tough to prove value, measure success, or improve future events.

With powerful dashboards and real-time analytics, a CRM helps you measure registrations, engagement, revenue, and sponsor ROI – all from one place, with full transparency.

Disjointed Systems and Scattered Data

Juggling multiple tools and systems leads to fragmented data and inefficiencies. Your teams waste time switching between platforms, and critical information gets lost.

A CRM like HubSpot centralises all your contacts, communications and activity into one unified system, giving your entire team a clear view of what’s happening at every stage.

Lack of Targeted Communication

Without tailored communication, your messages can feel irrelevant or mistimed – leading to lower engagement, missed opportunities, and a poor event experience.

Use smart segmentation and behavioural triggers to deliver personalised content and timely updates to the right people – boosting registration, engagement, and overall satisfaction.

Manual Processes That Slow Teams Down

From sending confirmation emails to updating lead lists, manual tasks eat into your team’s time and increase the risk of human error.

HubSpot automates repetitive tasks – like reminders, form responses, and lead assignment – freeing up your team to focus on delivering an exceptional event experience.

Centralised Data Management:

HubSpot brings all your data into one organised CRM, acting as a single source of truth. Say goodbye to scattered spreadsheets and get a 360° view of every relationship in one place.

Customisation for the Events Industry:

Tailor HubSpot to fit your specific workflows – from sponsor pipelines to delegate registration journeys. Custom objects, properties, and dashboards mean the platform works the way your event business operates.

Customer Support and Feedback:

Keep attendees, exhibitors, and sponsors happy with fast, consistent support using surveys, shared inboxes, ticketing, and automation. HubSpot helps your team respond quickly and professionally every time.

Integration with Event Tools:

Easily connect HubSpot to the platforms you already use – from ticketing systems to virtual event apps. Streamline data flow across tools and eliminate manual data entry for good.

Enhanced Team Collaboration:

With shared access to contact records, tasks, and notes, your teams can work together seamlessly. HubSpot ensures everyone is aligned and up to date – reducing internal friction and helping your events run smoothly from start to finish.

HubSpot Tailored Tools for Event Organisers

HubSpot delivers a robust suite of tools crafted to meet the distinct needs of event organisers. With HubSpot's advanced solutions, you can improve communication channels and foster significant industry growth. Discover some of those tools here:

Lead Scoring
- Prioritised Follow-Up: Automatically score contacts based on actions like email opens, page visits, or form submissions to help your team focus on the most engaged leads – like hot sponsor prospects or high-intent delegates.
- Identify Buyer Intent: Identify who’s most likely to convert and move them through the pipeline faster, improving sales efficiency and deal velocity.
Custom Properties
- Event-Specific Data Tracking: Create fields for sponsorship tier, stand size, session choices, dietary needs, or any event-specific info you need to manage.
- Personalised Experiences: Use custom data to tailor communications and workflows, giving sponsors and attendees a more relevant and seamless experience.
Smart Conversation Routing
- Real-Time Engagement: Use AI bots or live chat on your event website to answer questions instantly, guide users, and collect lead info.
- Smart Routing: Automatically direct conversations to the right team based on enquiry type – sales, support, or speaker opportunities – reducing response time and improving service.
Campaign Attribution Reporting
- Clear Marketing ROI: Track which emails, ads, social posts, or landing pages led to registrations, ticket sales, or sponsor sign-ups.
- Informed Budget Decisions: Use attribution insights to double down on the channels and campaigns that actually drive revenue for your events.
Feedback Surveys
- Measure Event Success: Send post-event surveys to attendees, sponsors, and exhibitors to gather feedback on sessions, logistics, and overall experience.
- Continuous Improvement: Feed survey data back into HubSpot to inform future event planning and refine your strategy.
Pipelines
- Structured Sales & Partnership Process: Create dedicated custom pipelines for managing sponsors, exhibitors, speakers, or delegate ticket sales – giving full visibility into every stage of the process.
- Accurate Forecasting & Tracking: Easily track deal values, expected close dates, and progress, helping your team prioritise opportunities and accurately forecast event revenue.
Sales Sequences
- Consistent Outreach: Automate sponsor or exhibitor outreach with personalised, timed emails and task reminders, ensuring no lead goes cold.
- Improved Team Productivity: Free up your sales team from manual follow-ups and let them focus on high-value conversations.